Challenge
Frontline Security Solutions is a global electronic security integrator specialising in access control, CCTV, and intruder systems that protect people, property and assets.
Established in 1998, Frontline has built a strong, recognisable brand, but was missing a set of rules to protect and maintain a strong brand identity and ensure the correct and consistent application of the brand across all media and platforms.
Solution
PRG recommended creating a comprehensive set of brand guidelines to define everything from the overall look and feel of the brand to the company’s tone of voice.
To help establish Frontline’s tone of voice, PRG’s copywriters crafted an elevator pitch and long brand narrative, which formed the introduction to the brand guidelines, along with the company’s vision, mission statement and brand values.
A key element of the brand guidelines was defining the correct and consistent application of the brand logo and colours, as well as the typography.
Taking inspiration from the Frontline logo, PRG’s design team built a style guide to illustrate how the brand should be applied across print collateral, digital collateral, apparel, PPE, promotional items, vehicle livery and exhibition stands.
Result
Frontline is now using the comprehensive 57-page brand guidelines that PRG created to establish a brand identity that their customers recognise across all media and platforms.
Our branding experts can help you with everything from designing a new company logo to helping you establish a new brand identity. For more information, please get in touch.
