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Top 10 Tips on How to Get People to Visit Your Exhibition Stand

Lets Do Business Eastbourne starts this Thursday and there's no doubt when planning an exhibition stand there is a lot of uncertainty as whether your stand will pull in promising clients. To help, here are your top ten tips to ensure your stand acquires the most valuable clients.

Lets Do Business Eastbourne starts this Thursday and there’s no doubt when planning an exhibition stand there is a lot of uncertainty as whether your stand will pull in promising clients. To help, here are your top ten tips to ensure your stand acquires the most valuable clients.

  1. The first thing you have to remember is that everyone looks at you. You are selling your company and people will talk to you to get knowledge of your brand. Make sure that what you wear is appropriate and you know what you’re doing.
  2. Another point that probably should be noted is smiling – making yourself approachable is key and smiling lets people know that you want to be talked to and that you want to talk to them.
  3. Without knowing it, people will be drawn in by different things, perhaps the smell or sound of something. If your stand attracts all these different senses, then people will be willing to come and meet you.
  4. A very important factor of sucking in clients is the way you present yourself. No one wants to talk business with an incompetent person. Manners are key to ensuring a good relationship with other people.
  5. Making your exhibition stand illuminate next to others is a sure thing to get people to your stand. It should be bright and colourful, which makes it more eye-popping, but be wary not to make it too ghastly.
  6. Sometimes, it’s a good idea to decide on a themed event stand so people can easily see the gist of your pitch. Thinking outside the box interests people and makes them want to come to speak to you.
  7. However interesting your display may be, it’s no use without lighting. Highlighting your posters and lighting them up shows people that you really want to impress and attract them to your kiosk.
  8. Probably one of the most important features is that your stand or theme should fit with your brandand pitch! There’s no use having a theme that doesn’t correspond with your company, so it’s important you use a design that compliments your ideas.
  9. Also, getting people initially interested is hard but not if there is something they already recognise. If you are affiliated with a well-known company, it would be a good idea to get their logo involved in your campaign.
  10. Lastly, an important aspect of creating an approachable exhibition stand is entertainment.  Something interactive, such as games or competitions, captivates people and draws them in.

Written by Amanda Gow, student at Eastbourne College.


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