Bringing Business Stories to Life Through Video Production

Challenge

The East Sussex Growth Hub is a publicly funded service that provides free, impartial advice, resources and tailored programmes to help businesses across the county start, grow and thrive. They help start-ups and established businesses access expert advice, funding opportunities and practical resources.

The Growth Hub wanted a promotional film that would show the difference it makes to businesses across East Sussex by putting the owners centre stage. They wanted to capture a wide variety of organisations, including Maverick Boat Adventures, King & McGaw, Mamoosh, Tomsetts Distribution, Newhaven Scuba, ArtChocolat and Zebedees. Filming had to be coordinated across multiple locations, manage numerous contributors' schedules and work around challenging coastal weather conditions, particularly when capturing drone footage along the Sussex coast.

Solution

PRG managed the project from creative concept through to final delivery, overseeing every stage of production. We developed the creative concept, wrote the script, produced detailed storyboards and coordinated filming with each participating business to minimise disruption to their operations. Our aim was to make the process straightforward while capturing each business and the community at its best.

Our experienced videography team combined cinematic drone footage with dynamic ground-level filming, including specialist underwater GoPro footage, to capture the diversity of East Sussex and the character of the businesses featured. Despite strong winds affecting aerial filming, careful planning and flexible scheduling ensured every key shot was captured to the highest standard.

Result

The finished film gives the Growth Hub a powerful marketing asset that showcases its services through the voices of the businesses it has helped. Rather than telling people what the Growth Hub does, it shows them. The result is an engaging video that celebrates community and local successes and encourages more entrepreneurs to access the available support.