Trend Puts PRG in Control

Challenge

The company’s in-house marketing department commissioned PRG to act as its external marketing team, to work on numerous projects that included graphic design and online marketing.

Solution

We designed a full package of marketing collateral to support Trend’s product range, including brochures, e-shots, promotional flyers, product inserts for the UK and Spanish market and a series of white papers.

As part of a team building exercise, we created the imagery and business-to-business branding for an internal seminar, which included the design of a new logo, presentation backdrop, and hand-outs.

In addition, we acted as a consultant for the redevelopment of Trend’s website. This included advising on the restructuring of content, the addition of blog and news sections, and promoting Trend’s online training through the design of e-learning brochures.

Result

Building energy management systems were traditionally seen as a way of achieving comfort for building occupants, but with our help Trend has increased awareness of their ability to reduce energy consumption and costs.

We equipped Trend with the tools they needed to help further spread this message and position themselves as market leaders in a rapidly growing sector.