Technically Bright Designs for New Product Launch

Challenge

To have an impact within the competitive HVAC industry, Trend required brand new marketing collateral. Having already established a collaborative relationship with PRG from years of receiving high quality artwork designs such as brochures, screensavers and inserts, Trend chose PRG to produce the new IQ®4E ad visuals for one of their most significant product launches to date.

Solution

The purpose of the new campaign collateral was to highlight the key features of the new IQ®4E product which offers solutions to BEMS challenges that facilities and buildings managers face, including space being a premium, needing centralised yet flexible control of any sized property and estate, as well as system reliability and longevity of their investment. PRG produced a range of design concepts for the ad visuals and exhibition banners that highlighted the above salient features in the Trend orange brand colour. The finished designs also present the unique, key product features through to-the-point straplines, relevant copy and message-emphasising visuals.

Result

The artwork that PRG delivered ahead of the project deadline has been used for business development purposes within trade media, across Social Media channels, as well as at internal and external events throughout the UK. Trend is delighted with the eye catching designs as they have been very successful in generating interest and new sales enquiries during their new product launch campaign.

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