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Delivering Seamless Exhibition Solutions for Rapid Locking System Europe

Discover how PRG Marketing Communication's strategic approach ensured success for Rapid Locking System Europe's recent exhibitions

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Client

Rapid Locking System Europe

Services

Design

Challenge

Rapid Locking System Europe faced the challenge of effectively representing their brand and products at two major international exhibitions: BIG5 Construct in Saudi Arabia and Mostra Convegno Expocomfort in Milan.

For BIG5 Construct, they needed to share a stand with another company, Bailey Products, while for Mostra Convegno Expocomfort, they required a standalone presence that would make a strong impact in a competitive environment. Additionally, the logistics of managing exhibition materials, including design assets, products, and promotional materials, presented a significant challenge.

Solution

PRG stepped in to provide a comprehensive solution to address Rapid Locking System Europe’s challenges. For the BIG5 Construct exhibition, PRG designed a joint exhibition stand that effectively showcased both Rapid Locking System Europe and Bailey Products. This involved meticulous coordination with stand builders in Saudi Arabia and freight companies to ensure the seamless delivery and setup of all materials. Storage arrangements in-country were also managed to guarantee the security and readiness of assets before the event.

For the Mostra Convegno Expocomfort exhibition, PRG designed a custom 12-meter by 3-meter stand exclusively for Rapid Locking System Europe. Opting for a fabric stand, PRG ensured a flawless finish that would enhance the brand’s presence on the show floor. As with the previous exhibition, PRG handled all logistics, including freight management, to ensure that the stand and accompanying materials arrived on time and in perfect condition.

Result

The meticulous planning and execution by PRG led to successful outcomes for both exhibitions. At BIG5 Construct, Rapid Locking System Europe and Bailey Products were able to effectively showcase their products and services on the joint stand, garnering significant attention from attendees.

Similarly, at Mostra Convegno Expocomfort, Rapid Locking System Europe’s standalone stand stood out among competitors, attracting a steady stream of visitors and generating valuable leads.

Following the exhibitions, PRG facilitated follow-up communication with contacts made during the events, further solidifying Rapid Locking System Europe’s presence, and fostering ongoing relationships.

The success of these exhibitions has led to continued collaboration, with Rapid Locking System Europe entrusting PRG with the management of additional exhibitions later in the year. This case study highlights PRG’s ability to provide end-to-end solutions for exhibition needs, encompassing design, logistics, and promotional efforts, to achieve tangible results for their clients.


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