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Entertainment marketing on theatre tour

Brief:

The multi-award winning play Visiting Mr. Green embarked on a 10-week UK Tour, starring acclaimed actor Warren Mitchell, best known in character as Alf Garnett in BBC TV sitcom Till Death Us Do Part. PRG was commissioned to take charge of all marketing and PR requirements for the tour, dealing with everything from design concept and print production through to direct mail, advertising and press liaison.

Solution:

Visiting Mr. Green is a play about a young, highflying businessman who is forced to make court ordered, regular visits to an elderly man, Mr. Green, whom he had previously nearly run over.

The first half of the play was a comedic exploration of the two men’s resentful relationship, but the second half was a more sober study of family drama and exposed secrets.

Our entertainment marketing activity included creating specially designed direct mail letters and postcards, e-flyers, national and regional advertising campaigns, regional radio advertising, and Acorn-based News Share distribution.

Results:

The press campaign resulted in national features in The Spectator, The Express Magazine, The Jewish Chronicle, The Stage, and The Lady, amongst others, as well as interviews with Warren Mitchell on Radio 4’s flagship arts programme Front Row and Michael Parkinson’s Radio 2 show.

Our effective entertainment marketing and PR campaign culminated in consistently hitting the producer’s targets and playing to packed houses throughout the tour.

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From PR to creative design we have the skills to make your marketing campaign a success. Call us on 01323 411044 or email us your enquiry.

PRG Marketing Communications
10 Gildredge Road
Eastbourne
East Sussex BN21 4RL

T: + 44 (0) 1323 411044
E: info@prgltd.co.uk

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PRG Ltd Marketing and PR Call +44 (0) 1323 411044
10 Gildredge Road, Eastbourne, East Sussex BN21 4RL
Email info@prgltd.co.uk

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