Fresh promotional collateral for Eastbourne’s first florist café
Brief: The Bloom Factory is the first florist café for the UK’s sunniest place, and is the most scentsational destination in Eastbourne. Launched in 2017 by professional horticulturist and community welfare supporter, Ian Lucas, the new business wished to make a quick impact amongst local shoppers, residents and businesses in the area, whilst also promoting their letter box flower delivery service.
As well as consulting on strategic digital and traditional marketing activities, PRG was set on the task of creating eye catching promotional flyers, postcards, adverts and general business stationary items along with providing input to The Bloom Factory’s new branding style.
First off, the PRG graphic design team created vouchers and leaflets which were distributed from The Bloom Factory’s stand at Let’s Do Business Eastbourne in autumn to begin the promotion of one of East Sussex’s freshest start-ups. Thereafter, Ian involved PRG with the refreshed branding style with a new logo and colour scheme, for which the PRG team created the “bud bean bake” strapline with individual icons to complete the look.
With the new brand design in place, PRG delivered fully branded headed paper, round sticky labels to be used on the florists’ bouquet wrapping and the café’s take away items, as well as premium loyalty reward cards with which patrons can collect up to 20 stamps in return for a free bunch of beautiful flowers and a ‘BOGOF’ postcard to encourage referrals and recommendations.
One of the most recent artwork projects has been the quarter page advert, to be displayed within local magazines and media outlets throughout 2018, which the PRG graphic design team created within a 24 hour period to promote Eastbourne’s blooming new venue.
Since the launch of the florist café in October, The Bloom Factory has welcomed hundreds of new customers through its doors, has continued to steadily grow its online client base and was awarded a 5 star food hygiene rating within just a few days of being open.
PRG looks forward to continuing to support Ian and his hardworking team throughout the New Year with a raft of targeted marketing activities and looks forward to enjoying another slice of The Bloom Factory’s absolutely delightful carrot cake again soon!
If your start-up business needs a kick-starting marketing campaign or you have graphic design requirements, then call our friendly team on 01323 411044 or email us your enquiry.