Glass House – Breathing New Life into Eastbourne’s Seafront

Challenge

Glass House is a brand-new restaurant, café and bar located on the seafront in Eastbourne. This exciting new venture set out to regenerate the historic pavilion building and the surrounding Redoubt Gardens, transforming them into a vibrant destination where the community and visitors can come together to eat, meet, relax, and celebrate.

With such an ambitious project in the works, Glass House needed a website that reflected its modern and community-focused ethos while honouring the heritage of the location. The website needed to capture the fresh, contemporary feel of this new establishment while showcasing the unique atmosphere and stunning seafront views. Additionally, the site needed to perform well in search engine rankings, especially for local and tourist-related searches, and provide customers with a great user experience so they can find information, explore menus, and make reservations, while also attracting footfall through strong online visibility.

Solution

We understood that the website for Glass House needed to do more than just inform. It needed to draw in visitors. We approached the project with a clear vision to create a sleek, modern, and user-friendly website that would attract both local visitors and tourists to this exciting new venue.

We designed the website to reflect the clean, fresh atmosphere of Glass House. Using high-quality imagery, we highlighted the stunning architecture of the pavilion, the spacious outdoor seating area, and the beautifully crafted dishes on offer. The layout was kept simple and elegant, ensuring that users could easily navigate through different sections.

We incorporated a table reservation system, allowing customers to quickly book a spot at Glass House. This feature not only enhances user convenience but also helps streamline the restaurant’s operations, making it easier for staff to manage bookings and table availability.

Beyond aesthetics and functionality, we also implemented a comprehensive SEO strategy to ensure Glass House would be visible to the right audiences. We optimised the website with targeted keywords, page descriptions, optimised images, and ensured fast loading speeds to help the venue rank highly for searches related to Eastbourne’s dining scene. We paid particular attention to local SEO, ensuring that Glass House would appear prominently in searches related to the Eastbourne area. We ensured that the website was optimised for mobile, given current browsing trends and the rise of dining decisions made on-the-go.

Result

The launch of Glass House website has been a huge success. The fresh, modern design has been praised by visitors for its simplicity and elegance, perfectly capturing the inviting yet luxurious ambiance of the restaurant. The integration of the table reservation system has already proven to be invaluable, with online bookings continually increasing since the site’s launch.

From search standpoint, Glass House has achieved strong local visibility, quickly ranking for key search terms. As a result, the restaurant has seen website traffic in the tens of thousands in its opening week.

Glass House is now positioned as a go-to destination for both locals and visitors alike. Our combination of contemporary design, user-friendly functionality, and robust SEO strategy has enabled Glass House to achieve its mission of bringing new life to the pavilion and the surrounding gardens, making it a vibrant hub for social and culinary experiences.

PRG Marketing Communications is proud to be part of Glass House’s journey to success.

Visit the client website.