PRG creates Pallet Evolution marketing campaign
Despite the growing popularity of plastic pallets in the UK, the plastic pallet community had no trade association or industry voice, unlike rival wooden pallets with trade association TIMCON.
As Goplasticpallets.com’s long-standing marketing partner of eight years, PRG was tasked with creating a marketing campaign with the primary aim of offering the plastic pallet industry a public voice for the very first time.
PRG set out to start a revolution by launching Pallet Evolution – a marketing campaign spearheaded by Goplasticpallets.com.
First of all we created a microsite to educate pallet users about the many advantages of using plastic pallets and dispel some of the myths that threaten to give plastic pallets a bad name. This included a blog, which we keep regularly updated with industry news and views from both our client and guest bloggers who we’ve activity sought out to support the Pallet Evolution marketing campaign.
We then launched a Twitter account to spread the word about #PalletEvolution and secured three trade media partners. In each trade magazine we placed a series of editorials and ads which we designed in-house using the striking campaign branding we created.
We also send quarterly e-shots to customers who sign up on the microsite to receive Pallet Evolution’s latest news.
We have also secured some great guest bloggers including the British Plastics Federation and continue to grow and interact with the followers we’ve built on Twitter.
Do you need help creating a captivating marketing campaign for your business? Call us on 01323 411044 or email us your enquiry.