Challenge
Due to the teams’ experience in working with leaders and members of the Building & Engineering Services Association as well as strong trade press relationships, PRG was the elementary choice for the task.
Solution
Once the new corporate rebrand image and message had been agreed upon, our first duty was to propose a campaign that would match the client’s brief whilst rekindling a glowing reputation within the industry. A safe choice may have been a traditional press announcement campaign linking to a client case study, however at PRG we like to do things with a creative spark, so instead we delivered an unusual concept’
To highlight how prestigious London buildings benefit from Fire Protection’s solutions, we produced an eight-page fold out booklet entitled “Safeguarding Britain’s Best” and organised a flight tour down the Thames for trade press.
Each journalist was given the booklet which contained a map of London that pinpointed the major landmark buildings where Fire Protection’s products had been installed. So as the plane flew along the Thames, reporters could correlate eight buildings and were able to learn more about our client’s background and products.
The booklet also served as a standalone marketing tool and was distributed to interested parties after the event.
Result
Having set imaginations ablaze, the event was such a success that a second press trip had to be arranged!
This innovative corporate rebrand campaign proved that an external force is quite capable of producing something extraordinary.
Take a look at the website here: www.fireprotection.co.uk
