UK brand launch for bathroom products manufacturer
Ponte Giulio, an Italian manufacturer of accessible bathroom products came to PRG to form the PR and marketing arm of its company with a responsibility of gaining brand awareness and increasing the number of distributors in the UK.
We helped launch Ponte Giulio’s brand in the UK by building a dedicated UK website, securing editorial within the bathroom and healthcare trade media and starting a regular blogging and social media campaign.
Before we got started, we flew out to Italy for a tour of Ponte Giulio’s factory to meet the team and find out everything there is to know about their bathroom products. We even managed to squeeze in an Italian pizza and gelato!
At the start of 2014, Ponte Giulio opened a warehouse and offices in Hove, East Sussex after over 30 successful years in Europe. Ponte Giulio’s range includes grab bars, bath and shower seats and other bathroom accessories.
What sets Ponte Giulio’s brand apart from its competitors is its commitment to designing products that guarantee a safe and accessible bathroom experience for people all over the world.
Enrico Carloni, Ponte Giulio’s Managing Director, said: “We chose to work with PRG Marketing Communications because of their expertise in building services and healthcare PR and marketing. As they’re full-service, they also offer all the support we need under one roof! From our initial meeting, PRG listened to us and showed great interest in our products. They’re already proving a valuable asset to our team.”