Whether you simply can’t wait to be opening your presents in a onesie while simultaneously scoffing pigs in blankets, or you’re happy for Christmas to pass you by in a prosecco induced slumber, there’s no denying that the festive season is upon us.
As marketers, the PRG team watch the festivities unfold eagerly, keen to see what the big brands are doing to promote themselves at arguably one of the most lucrative times of year for e-commerce companies and big retailers alike. With that in mind, we’ve put together some fun festive stats to mark the occasion in our seasonal infographic.
One of the first signs Christmas is on its way comes courtesy of the supermarkets and department stores in the form of festive adverts. Retail giant John Lewis has undoubtedly one of the most highly anticipated holiday campaigns, with the media and shoppers alike keen to sob and have their heartstrings pulled by various lovable characters in the lead up to the big day. It comes as no surprise then that the rumoured spend for this year’s Moz the Monster campaign is a whopping £7 million pounds! (independent.co.uk)
With the power of consumer spending in mind, it comes as no surprise that 2017 is expected to see festive ad spend reach almost £6 billion according to the Advertising Association. (via the drum) That’s a lot of presents and treats!
The Christmas period is also especially lucrative for the supermarkets, who each year dreams up new and tasty ways to sell us their festive fare. It seems it pays off as well, because apparently us Brits scoff 27 mince pies each during the festive period! (Yahoo finance 2014)
Let’s hope some of those tasty festive treats are kept for Santa though, as he’ll need to keep his energy up if he’s to keep up tradition for 2017 and deliver presents as usual on December 24th. That’s because some clever people have worked out he travels a massive 1,800 miles per second! After all, he has a lot of ground to cover! (telegraph.com)
After Santa, who’s the most generous bunch at Christmas time we hear you ask? Well, according to recent research, it’s millennials who splurge the most on gifts for family and friends, which shows why many advertisers and brands are keen to target the age group! Apparently, millennials spend an average of £577.93 on Christmas presents – they have some very lucky recipients! (metro.co.uk)
Finally, if you fancy a good old sing song around the dining table this December 25th (festive hat on and crackers in hand obviously) you’d be in good company to blast out a rendition of Band Aid’s Do they know it’s Christmas? – the legendary tune sold 3.5 million copies making it the bestselling festive song in Britain! (mirror.co.uk)