We all knew it would happen after Facebook announced the new timeline for personal profiles last year and as of March 30th we will see Facebook company pages migrate over to timeline, assuming they don’t upgrade their business page beforehand.
Facebook is giving businesses the opportunity to see what the new business timeline will look like before it goes live. You can do this by clicking ‘preview’ on the top of your page. It will give you the chance to play around with the new layout until you are happy with it and then you can publish your new timeline.
There will be many changes to the typical business page found on Facebook at the moment but these changes will be great for your business. We have put together some information about the key changes to the new Facebook Timeline business page below.
You now have the option to create a large cover photo that acts as a banner going across the top of your page – a great place to showcase your company brand. This space is a prime location to promote what your business offers, so use it wisely. The cover picture however cannot include any prices or purchase information, contact info, references to interaction e.g. ‘liking’ your page or calls of action. Have a look at other brands and Facebook Business pages already set up and have some fun with it.
Any post can now be pinned at the top of your wall for up to 7 days. To make full use of this space, you could place a welcome message to your fans or you could place an old post you’ve received which was interesting back at the top of your page. We would recommend for you to have alternate pin posts that last up to two days to keep your page interesting for returning visitors.
You can add business milestones on your timeline that will give visitors more information about special dates within your company, for example, the date your business was launched or when your business started offering a new product or service.
As an administrator for your business Facebook page, all your notifications and insights will be placed at the top of the page, this will make it easier and quicker for you to see how well your page is performing and keep track of all your activity.
A few other changes include the new ‘About’ section of the timeline page, which has given you an extended 100 words and has been moved underneath your profile picture. Posts from other people will be placed on the right hand side of your timeline page. The new timeline page will also expose a company’s entire history and will place all posts in chronological order, which makes it easier for customers to navigate to older information on your page.