Explore our latest thinking and project work in Social Media. From expert insights to real-world results, this collection brings together articles and case studies that reflect our experience, ideas and impact.
For business owners and marketing managers, deciding where to invest your time and budget on social media in 2025 can feel overwhelming. There is no shortage of platforms, and each claims to offer the best route to growing your audience and reaching potential...
You only need to think about Phillip Schofield with We Buy Any Car.com to see how powerful a partnership can be. As well as the TV ads and social media content, they have also integrated Phillip into their brand’s strapline, changing it to “So Quick. So Simple. So...
In a bold move to capitalise on the uncertain landscape brought about by Elon Musk's leadership at Twitter, Mark Zuckerberg's Meta launched the Threads social media app on 6th July. This app has rapidly established itself as a major player in the social media world,...
Pride Month is celebrated every June to recognise the 1969 Stonewall Uprising, when the New York City police raided the Stonewall Inn, a gay club in New York City. The raid resulted in police roughly hauling employees and patrons out of the bar. Up until 1966, the New...
To clarify, digital marketing is any marketing effort that uses an online channel. The most popular digital channels for example would be websites, social media and email. Businesses are increasingly using these to try and connect with potential or existing customers....
Mark Zuckerberg, CEO of Facebook, is set to announce the new name later this week at the Facebook Connect 2021 conference. Facebook Connect will take place on Thursday 28th October, with keynote speaker Zuckerberg taking the stage at 10am Pacific Time. Facebook...
This isn’t the first time this has happened, back in 2019 there was an outage for over 24 hours, although Facebook didn’t give much away, pinning it on a ‘server change configuration’, but what happened this time? Although we don’t know the exact technical problem, we...
What is SEO? SEO takes advantage of search engine algorithms, the backbone of Google, Yahoo and Bing etc. By tailoring your website to what the search engines are looking for, you can appear higher in the search results and drive more organic traffic to your website....
So, what is so great about LinkedIn and why should you and your business be on LinkedIn? The digital marketing experts at PRG Marketing Communications have created a useful blog detailing why we think you should be taking it seriously. LinkedIn is full of the right...
As fantastic for business as social media can be, it isn’t guaranteed success. Social media must be implemented into your digital marketing correctly with engaging and consistent content. There are many tools (even free ones!) out there that can help you take your...
What is reactive marketing? Most people wonder how they can ‘go viral.’ The truth is, getting a lot of engagement on social media usually comes down to two things: relatability and timing. We’ve all heard of suspected well curated PR stories that are presented as off...
Build your LinkedIn connections How we use LinkedIn is evolving. Where exhibitions and networking events previously gave access to key decision makers, these connections are being forged online. LinkedIn has always been a source to target new business, but we are...
What channels are you using? Too often people are tempted to churn out the same content on multiple channels in the hope of reaching the right people. No social media audit would be complete without thinking which channels give you the most return. Do you ever get...
The ‘New Year’ is the ideal time for a fresh start. It’s an opportunity to give up bad habits and bury those jobs that didn’t quite go as planned. And, it’s a time to set some solid goals and resolutions for 2020. But what does a ‘marketing’ New Year’s resolution look...
The professional networking site may not be as familiar to you as Facebook, but it has in fact been around for longer. If you are looking to promote your product or service to business professionals, then read on to discover how you can leverage the power of LinkedIn....
Starting out with LinkedIn advertising can seem daunting, but the medium can prove extremely effective. Here, our digital marketing experts share their tips for creating results driven LinkedIn campaigns. LinkedIn advertising campaigns As with any marketing campaign,...
This year PRG sent Sales Executive Yasmin - who regularly assists Digital Marketing Manager Jess - off on her first experience of the much loved conference, she was not disappointed! The keywords that jumped out across all conferences for Yasmin were ‘creativity’ and...
As PRG’s Digital Marketing expert, Jess from the PRG Account Managers team headed off, armed with her marble notebook (in true social media specialist style!) to learn from some of the industry’s best known speakers. We’ve all heard the phrase ‘content is king’ and...
Boosting posts Facebook business pages offer users the chance to advertise to potential customers. Getting to grips with Facebook ads manager and Power Editor however can take some time. Boosting posts on the other hand offers those with limited Facebook advertising...
The most basic way of identifying what’s getting your target markets talking is checking mentions and notifications, but if you stick to only seeing what people are engaging with your brand about, you’re missing potential opportunities to target new customers. What...