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March 16, 2015

If you own a business page on Facebook, we've got some news for you. Your page Likes are about to drop!

If you own a business page on Facebook, we’ve got some news for you. Your page Likes are about to drop!

On 12th March, Facebook changed the way page Likes are counted. Any accounts that aren’t used anymore or that are duplicates will be removed. This is to give page admins more accurate insights on followers so they know how many people just simply like the page or actively follow it.

Facebook has said that the change is meant to make audience data even more meaningful for businesses and ensure that data on Facebook is consistent and up-to-date.

For example, in the last week, PRG client Bad Barnet Barbers’ Facebook page dropped a massive 30 likes because of the new change.

Although this may be alarming to Facebook business page owners in the short term, in the long run it will prove a benefit, since Facebook is just removing the people that had no input in your page, giving a more accurate reading of who’s actually interested in your business.

There are lots of ways to gain Likes and gauge interaction with your customers via Facebook. If you’d like advice on this, call us on 01323 411044 or email info@prgltd.co.uk

PRG Marketing Communications
10 Gildredge Road
Eastbourne
East Sussex BN21 4RL

T: + 44 (0) 1323 411044
E: info@prgltd.co.uk

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PRG Ltd Marketing and PR Call +44 (0) 1323 411044
10 Gildredge Road, Eastbourne, East Sussex BN21 4RL
Email info@prgltd.co.uk

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