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LinkedIn’s new company pages

LinkedIn may not be as attractive as its counterparts Facebook and YouTube (matter of opinion), but its success is proof that the professional community wanted something a little more grown up.

LinkedIn may not be as attractive as its counterparts Facebook and YouTube (matter of opinion), but its success is proof that the professional community wanted something a little more grown up.

Grown up it is. LinkedIn has done what no other social media platform has done before, opening professional dialogue between like-minded individuals, exposing companies to potential new recruits, offering insightful advice on work related matters. LinkedIn has proven to be a valuable source for the business community by retaining its professional stance.

Its new look company pages are more than just cosmetic and if you haven’t updated yours yet, now is the time, before the next updates come round. Social media platforms are anything but static.

LinkedIn commented on its latest updates: “For members, this means easier access to the information you want about the companies you care about. For companies, this means a more powerful way to build relationships with your target audience on LinkedIn.

“We are just getting warmed up and look forward to sharing more news as we continue to improve Company Pages.”

Great. So to make sure you are utilising LinkedIn effectively for your business, firstly identify your goal. As you are on LinkedIn your goal is probably to increase engagement and drive traffic to your website. So take full advantage and get noticed.

Banner image – This is your chance to shine with an eye-catching design and probably a creative strap line explaining your company. It will be the first thing visitors to your LinkedIn company page see, so make it worth the trip. Images should be under 2MB and 646 x 220 pixels in size.

Products & Services – Note that Careers and Products &Services are now prominently displayed beside the Home tab. Even more importantly, notice that the first product you list on your Products & Services page is featured in the sidebar on the Home page. Ensure you use the Product or Service you want to highlight the most, to make it stand out.

Recent updates – The new look for LinkedIn company comments has a distinct Facebook feel about it – it’s larger with room for eye-catching images and the first paragraph of the story. It is also positioned just below the new banner making it prominent. In addition, you can specify certain updates as featured updates, keeping them atop the updates list for 48 hours to encourage maximum coverage and engagement.

Monitor – the new design actually sends monitoring figures to you. 24 hours after your post goes live impressions, clicks and engagement figures will appear below it, showing you exactly what has attracted interest and action, enabling you to determine what is working and what needs adapting.

LinkedIn company pages on the go – mobile apps now enable you to view company pages complete with updates from your mobile, but at this stage think of it as a shop window as you can’t update your own page via mobiles yet!

The new look LinkedIn company pages are giving businesses the chance to show their skills, share their news and engage with potential clients and colleagues like never before. What are you waiting for?


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