Admit it. You’ve Googled your own company. Or yourself. Or both. While you might be ranked at number one on Google, your company is nowhere to be seen. In fact, it’s buried in the depths of page 35. Most people don’t look beyond the first page of Google, so how do you make your company grace the hallowed position that is number one on Google’s search page?
You call up PRG and ask for our help! Ok, sorry – couldn’t resist the hard sell. But there are a few things you can do to help your website climb up the rankings.
Essentially, search engines crawl the web, cross-check and pick up the words that you used against content in websites. Here’s a more detailed explanation.
There’s a lot more than just designing a website and writing the content if you want to be number one.Search engine optimisation (SEO) techniques can help your website climb the search engine naturally – i.e. not paid advertising.
Here’s a few things to consider:
- Key words. These are important words that best describe your company. What would potential customers Google to find you? These are the words that you will write in your web content. However, they need to be written in such a way that the text flows. In 300 words, between 6%-10% should be key word rich.
- Content is king. This is a website mantra. Google constantly changes its algorithms so users can find what they are looking for more quickly. Google wants to reward those who write strong, original and relevant content.
- SEO can also be incorporated into website design. For example, by fitting the design to the standard screen resolution and not building full Flash websites.
- Use plain English. It’s easy to forget that not everyone understands what your company does. Using technical jargon is a quick way to make someone leave your website and go somewhere else because they don’t understand what you are talking about.
But seriously, we can help. These are just a few things to consider when talking about SEO. We can review your website free of charge until the end of September – no catch and no obligation.
Our review will include current rankings of your key words, a detailed report that will allow your website to naturally climb the search engines (not just Google), and recommendations on how you can improve your website to generate sales enquiries.