Suite of marketing collateral boosts sales for National Theatre Company

Challenge

The company has an ongoing agreement with a number of theatre venues around the UK and its pantomimes never fail to deliver festive cheer to audiences.

PRG has worked alongside Jordan Productions’ in-house marketing team for over 10 years. This last year the team required PRG’s help to design artwork and deliver a vast and varied suite of marketing collateral to engage potential customers and boost sales.

Solution

Website: In 2019, not only did PRG work on various theatre productions, the team also designed a brand new responsive website. The new website fulfilled the design brief of providing a more playful interpretation of the brand, delivering a clear, concise user journey and a brighter, bolder look.

Pantomime: The work to deliver a suite of marketing collateral which encapsulates the fun and frivolity of the pantomime season started long before the nights started to draw in. Each pantomime has its own distinct personality which needs to be reflected in the adverts, posters, merchandise and signage used to promote it. 2019 also saw a first for PRG, as we designed and delivered a Facebook frame to increase the social media ‘buzz’ and to encourage sharing and word of mouth.

Result

We are excited to work with Jordan Productions in 2020 and look forward to bringing this year’s pantomimes to life – oh yes we do.