High end brand design for aspirational living
Brief: Those living in Eastbourne can’t have failed to notice the transformation of the town’s centre. The newly extended Beacon Shopping Centre and Cineworld Cinema have given Eastbourne’s popularity a boost, and the sought after Upperton area now has a recent addition in the form of a new luxury apartment block. PRG’s digital and design experts have been heavily involved in the marketing of the property since work commenced on the building in 2019. This includes creating a dedicated website and social media campaigns.PRG’s designer was briefed by the developers to create a strong high end brand design that evoked all the opulence the Upperton has to offer.
Solution: PRG’s design studio took an initial brief from the client utilising their colour preferences; green, grey and gold, as well as artist impressions of the lobby. The result was a clean, sophisticated logo which is synonymous with the Upperton’s classic style and has formed the basis for the brand design across all mediums. The logo design was heavily influenced by the architecture of the building – an iconic shape in the local area.
No detail was left uncovered as the logo typeface was based on the interior of the lobby, and the green used on the top floor of the building image not only highlights the actual colour of the top floor but also that it is the penthouse.
PRG’s designer has worked closely with developers at the Upperton to ensure all printed and online material is on brand and reflects the premium style of the property. From branded coffee cups for prospective customers on a tour of the property to a sales brochure showcasing penthouse living, all brand design was created to be fresh, clean and high end.
PRG’s design studio worked on a variety of high end brand designs. These promotional materials including a sales flyer, specification sheets, marketing suite interior artwork and exterior site hoardings. These all matched the website also designed by PRG’s web experts.
The job wasn’t without its challenges as like many properties undergoing a transformation, deadlines for completion were tight. With print deadlines also needing to be met for many of the items required, external factors also had to be taken into consideration.
Results: The interest in the Upperton’s apartments was fuelled by the exterior hoardings. Colourful and eye catching, the hoardings were one of the first signs for potential customers that a new luxury development was coming. Due to huge initial interest in the property, the first generous print run of sales brochures ran out much earlier than anticipated.
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