Services
Challenge
As a National company, Stagecoach already had a strong presence with depots all over the UK. The business wanted to create campaigns in some of the key local areas they serve and thanks to its cost effective and fast delivering advertising options, Facebook was a natural fit.
According to the company’s website, they serve over 100 UK communities and drive around 3 million passengers every day. The company also has 7,200 buses and coaches and makes 699 million journeys every day. PRG was tasked with showcasing via Facebook advertising what the Stagecoach team thinks of the company and the services they as drivers provide.
Solution
PRG worked with bus drivers and operations managers to create engaging Facebook adverts detailing what they love about their jobs and the skills needed to bring the service to life.
As well as generating positive brand awareness in the local community, the adverts directed cost effective traffic to the company website. The advert objectives were optimised to gain the best possible results for the client’s budget in each of the local target areas. The adverts kept locals engaged with the Stagecoach brand and generated positive brand awareness in the key markets.
Result
PRG’s work with Stagecoach is ongoing and our team of digital marketing experts have since worked with a number of the company’s depots in the South East. The advertising has provided Stagecoach with a cost effective local advertising solution.
PRG’s team also created Facebook adverts helping to promote the company’s new route in Kent, as well as similar campaigns in Canterbury, Herne Bay and Ashford.
Krystian Kaczala, Operations Manager at Stagecoach Canterbury and Herne Bay says ‘I found working with PRG very helpful in getting the word spread in the area about the opportunities Stagecoach provides. The professionalism and level of support given by the company is exceptional and I would be more than happy to recommend your services to anyone who is in need of reaching their market.’
