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PRG creates new logo and branding for garden furniture specialists Maison Flair

Maison Flair are a luxury garden furniture specialist, passionate about finding high-quality products for homes and outdoor spaces. Maison Flair approached PRG Marketing Communications when they needed help with a new logo and branding toolkit.

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Client

Maison Flair

Services

Branding Design

Challenge

PRG Marketing Communications was contacted by Maison Flair as the aspirational brand needed to develop a logo and visual identity prior to building its website and launching its business online. 

Maison Flair aspires to be a high-end brand, bringing contemporary style to UK homes and gardens. Service and reputation form the backbone of Maison Flair’s ethos and the logo and brand colours needed to inspire trust and confidence.

New Maison Flair logo and branding

Solution

PRG held a brainstorming meeting with the Maison Flair team to achieve a better understanding of the company’s competitors, as well as its strengths, weaknesses and future aspirations. 

PRG produced a rebranding document, proposing a selection of potential logos, brand colours and straplines. The chosen logo was influenced by high-end clothing and fashion brands, utilising stylish, elegant fonts to visualise the brand name, giving it a simple yet instantly recognisable appearance. The colour schemes shown were carefully chosen to reflect the luxury and ambition of the brand. 

Maison Flair logo and branding guidelines

Result

The finalised logo and branding is a confident, ambitious and luxurious visual representation which exemplifies the quality and unique style of client Maison Flair.

PRG compiled a thorough set of brand guidelines with guidance on logo size, usage, tone of voice and choice of imagery. 

If you need help developing your brand’s visual identity, get in touch with us today and find out how we can help.


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