Explore our latest thinking and project work in Digital Marketing. From expert insights to real-world results, this collection brings together articles and case studies that reflect our experience, ideas and impact.
PRG is proud to announce a new partnership with Agon Systems, a leading innovator in electronic article surveillance and retail loss prevention technology. The collaboration brings together PRG’s strategic marketing capability with Agon’s impressive track record in...
For business owners and marketing managers, deciding where to invest your time and budget on social media in 2025 can feel overwhelming. There is no shortage of platforms, and each claims to offer the best route to growing your audience and reaching potential...
Competition isn’t just happening on the job site—it’s happening online on search engine results pages across the internet. That’s why you need to care about SEO for the HVACR Sector. The Importance of SEO in HVACR For heating, ventilation, air conditioning and...
Think of content marketing as the bridge between the solutions you provide and what your customers need. You create informative, helpful and useful content that addresses their common questions, concerns, or pain points, then make sure your customers can find it....
If you'd like to enhance your business' online presence in 2024, then you'll need to get on top of Search Engine Optimisation (SEO). Recently, SEO has undergone significant transformations, demanding a fresh approach to website optimisation. PRG is proud to introduce...
You only need to think about Phillip Schofield with We Buy Any Car.com to see how powerful a partnership can be. As well as the TV ads and social media content, they have also integrated Phillip into their brand’s strapline, changing it to “So Quick. So Simple. So...
In the dynamic world of e-commerce, the key to triumph lies in innovation and adaptability. For e-commerce stores seeking to amplify their online visibility, engagement, and conversions, there's a formidable weapon in the digital marketing arsenal: Performance Max...
In a bold move to capitalise on the uncertain landscape brought about by Elon Musk's leadership at Twitter, Mark Zuckerberg's Meta launched the Threads social media app on 6th July. This app has rapidly established itself as a major player in the social media world,...
What is SEO? SEO stands for Search Engine Optimisation. SEO is all about taking advantage of the algorithms behind a search engine. The most popular search engine being Google, holding over 85% of the market share. SEO drives organic traffic, which is when a user...
BrightonSEO is the world’s largest gathering of search marketers, filled with industry experts delivering quality talks and sharing the latest tips and tricks in search engine optimisation. BrightonSEO started back in 2010, as a very small get together of SEO experts...
To clarify, digital marketing is any marketing effort that uses an online channel. The most popular digital channels for example would be websites, social media and email. Businesses are increasingly using these to try and connect with potential or existing customers....
This isn’t the first time this has happened, back in 2019 there was an outage for over 24 hours, although Facebook didn’t give much away, pinning it on a ‘server change configuration’, but what happened this time? Although we don’t know the exact technical problem, we...
What is SEO? SEO takes advantage of search engine algorithms, the backbone of Google, Yahoo and Bing etc. By tailoring your website to what the search engines are looking for, you can appear higher in the search results and drive more organic traffic to your website....
There are two versions of WordPress available today: WordPress.com This version is pre-hosted and easy to configure. It’s completely free, although there are monthly payment plans which provide various add-ons to give greater control and flexibility. Unless you...
So, what is so great about LinkedIn and why should you and your business be on LinkedIn? The digital marketing experts at PRG Marketing Communications have created a useful blog detailing why we think you should be taking it seriously. LinkedIn is full of the right...
As fantastic for business as social media can be, it isn’t guaranteed success. Social media must be implemented into your digital marketing correctly with engaging and consistent content. There are many tools (even free ones!) out there that can help you take your...
IHC, like PRG, is a local, family-run business; it seems like a match made in heaven. IHC approached PRG in the hope that we could help bolster the company’s digital presence through website developments and more quality news and social media content as the heating...
What is reactive marketing? Most people wonder how they can ‘go viral.’ The truth is, getting a lot of engagement on social media usually comes down to two things: relatability and timing. We’ve all heard of suspected well curated PR stories that are presented as off...
The potential of the QR code was quickly seen by the marketing industry resulting in it being utilised for a multitude of functions, from loyalty schemes and product promotions to counterfeit detection and augmented reality. However the less than aesthetically...
At PRG, our digital marketing team are happy to work flexibly, whether that is with your in-house marketing resource or working as your business’ digital marketing partner. So, what are the benefits of working with a digital marketing agency in Sussex? Sussex digital...