Search Engine Optimisation (SEO) in 2024

If you’d like to enhance your business’ online presence in 2024, then you’ll need to get on top of Search Engine Optimisation (SEO). Recently, SEO has undergone significant transformations, demanding a fresh approach to website optimisation. PRG is proud to introduce its new website offering, featuring a clean design and a target-driven SEO strategy that utilises a cyclical approach, seamlessly integrating SEO, social media, and content marketing. PRG can help you address the challenges posed by the evolving SEO terrain and provide you with the tools you need to thrive in the digital realm.

The changing SEO landscape

The SEO landscape is marked by several trends and changes that businesses cannot afford to overlook. Google’s constantly changing algorithms prioritise user experience and relevance, making it imperative for websites to adapt or risk falling behind in search engine rankings. Google’s December 2022 update, which introduced an additional ‘E’ to create E-E-A-T (Experience, Expertise, Authority, and Trust) led to significant SERP (Search Engine Results Page) shakeups in various verticals, causing many websites to lose significant organic traffic in a very short time.

Have you checked your analytics? Not sure? Maybe we can help.

So if you want to increase your visibility, then it might be useful for you to know that:

1. 68% of online experiences begin with a search engine. (BrightEdge)
2. 0.63% of Google searchers click on results from the second page. (Backlinko)
3. 53.3% of all website traffic comes from organic search. (BrightEdge)
4. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
5. SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
6. 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
7. SEO leads have a 14.6% close rate. (HubSpot)

There are four key things to remember when working on your website’s SEO:

User experience is paramount: Google continues to prioritise user experience, emphasising factors such as site speed, mobile responsiveness, and intuitive navigation. Websites that fail to meet these criteria may experience a decline in search rankings.

Content quality and relevance: High-quality, relevant content is more crucial than ever. Google’s algorithms are becoming increasingly sophisticated in assessing content depth, relevance, AI-driven copy and overall value to users.

Social signals matter: Social media signals play a more significant role in search rankings. Integrating social media into SEO strategies is now a necessity for businesses aiming to strengthen their online presence. Badly delivered, this can be just as harmful and beneficial.

Cyclical SEO strategies: A cyclical SEO strategy, encompassing SEO, social media, and blog articles, has become vital. This holistic approach ensures that all aspects of online visibility are addressed consistently and linked through.

PRG’s new website offering “optimised” for SEO

We’ve super-charged our website offering to focus on delivering a clean design for enhanced for the user to align with Google’s emphasis on user experience (UX). A clean and visually appealing website not only captivates visitors but also enhances navigation, resulting in longer engagement periods and improved search rankings.

The design is not just aesthetically pleasing but also optimised for speed and mobile responsiveness. In a world where users are accessing websites from various devices, a mobile-friendly design is no longer an option but a necessity. PRG’s clean designs ensure that your website is accessible and engaging across all platforms, contributing to higher search engine rankings.

Creating an SEO strategy

We can also help create an SEO strategy for your website. We can use a number of SEO tactics, such as on-page SEO (optimising the text) and link building (getting backlinks to your website), to build awareness and visibility of your products and services.

Local SEO

If you serve customers locally, we can help you focus on improving your local search presence so more people can find you. Here are some useful stats that show the importance of good local SEO.

1. 30% of all mobile searches are related to location. (Think With Google)
2. 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
3. 28% of searches for something nearby result in a purchase. (Think With Google)
4. Yelp appears in the top five search results for 92% of Google web queries that include a city and business category. (Fresh Chalk)
5. 54% of smartphone users search for business hours and 53% search for directions to local stores. (Think With Google)
6. About 45% of global shoppers buy online and then pick up in-store. (Think With Google)
7. “Where to buy” + “near me” mobile queries have grown by over 200% from 2017 to 2019. (Think With Google)
8. Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over 250% from 2017 to 2019. (Think With Google)
9. Mobile searches for “on sale” + “near me” (e.g., “tyres on sale near me”) have grown by over 250% YOY from 2017 to 2019. (Think With Google)

Engage with PRG’s new website offering

PRG’s new website offering can be a game-changer for your business by helping you navigate the evolving SEO landscape in 2024. Unlock the full potential of your online presence – get in touch here.