Explore our latest thinking and project work in Web Design. From expert insights to real-world results, this collection brings together articles and case studies that reflect our experience, ideas and impact.
PRG Marketing Communications is pleased to announce its appointment to manage the marketing communications for The Beacon, Eastbourne's flagship shopping centre. Home to more than 100 retailers, The Beacon is Eastbourne's go-to destination for everything from the...
Your brand is more than just how you look, it’s how you’re remembered. It reflects who you are, what you stand for and how you want the world to experience your business. A strong brand creates clarity, builds trust and sets you apart, whether you’re winning new...
At PRG, our clients are at the heart of everything we do. We continuously strive to improve our services and provide the best possible experience for those who trust us with their digital presence. In line with this commitment, we are excited to announce the...
What is SEO? SEO stands for Search Engine Optimisation. SEO is all about taking advantage of the algorithms behind a search engine. The most popular search engine being Google, holding over 85% of the market share. SEO drives organic traffic, which is when a user...
To clarify, digital marketing is any marketing effort that uses an online channel. The most popular digital channels for example would be websites, social media and email. Businesses are increasingly using these to try and connect with potential or existing customers....
What is SEO? SEO takes advantage of search engine algorithms, the backbone of Google, Yahoo and Bing etc. By tailoring your website to what the search engines are looking for, you can appear higher in the search results and drive more organic traffic to your website....
There are two versions of WordPress available today: WordPress.com This version is pre-hosted and easy to configure. It’s completely free, although there are monthly payment plans which provide various add-ons to give greater control and flexibility. Unless you...
Back at its new larger venue, the Brighton Centre, for the second time, the conference saw delegates from the South East and beyond come together for a day of networking, learning and talks. PRG’s web designer Jack, and Digital Marketing Executive Jess attended the...
The New Year is the perfect time to take a look at your business goals, it’s essential that your marketing plan is filled with fresh and engaging ideas to attract and engage your target audience. We’ve compiled a B2C and B2B calendar infographic, designed to help you...
While PRG has always been proud to cater for a number of clients, in both the B2B and B2C sectors operating within a variety of different industries, our talented team have become specialists over the years in a number of key areas. One such area which the skilled PRG...
Why auditing your website is important Years ago, website owners had a much simpler time. Responsive web design hadn't yet made an impact, so websites could be made at a fixed, never changing width, with no need to consider mobile phones or tablets. SEO considerations...
PRG has been chosen to help Let's Do Business Group deliver access to funding to budding entrepreneurs via the Start Up Loans scheme, with a digital marketing campaign built around a fully optimised website and social media advertising. The work comes off the back of...
As of 21 April 2015 your website will rank lower in Google search results if it is not optimised to be mobile-friendly, the Internet giant has announced. Google's mobile ranking factors will now not only label your website as mobile-friendly on its search engine...
Building a successful website doesn't just depend on the content, there is more to it than that. Let's take building a house as an example. When building a house you would work through the following: Design/Blue prints A well planned property will iron out any kinks...
How many times have you searched for something on Google or Yahoo, clicked on one of the offerings and found yourself on a page which suddenly doesn't appear to contain what you were looking for? What did you do? Search for the item because it simply had to be there?...
You've established you can sell online with eBay, that's the market research complete. But why isn't your new online store doing as well? This isn't uncommon and can be remedied. How I hear you ask? As a web developer with experience in building e-commerce websites...
Admit it. You've Googled your own company. Or yourself. Or both. While you might be ranked at number one on Google, your company is nowhere to be seen. In fact, it's buried in the depths of page 35. Most people don't look beyond the first page of Google, so how do you...