Jess has been with PRG for almost two years and in that time has shown a huge aptitude in the digital arena and has driven PRG to use new techniques. She has also been instrumental in developing social media advertising campaigns for clients and using social media influencers where suitable for our clients. PRG has 37 years’ experience planning and managing targeted PR and marketing communications. The family-run business also has expertise with SMEs up to blue-chip brands.
The last year has seen a huge increase in demand for digital marketing services for PRG, including social media advertising, SEO optimised copywriting, SEO updates and Google AdWords campaigns. Jess, previously PRG’s Digital Marketing Executive has helped to drive this area of the business forward, creating, implementing and managing digital campaigns for a variety of clients and creating the company’s first vlogs since she was appointed in 2016.
Now promoted to Digital Marketing Manager, Jess manages our Digital portfolio with the support of Sales Executive and Account Support Yasmin. To celebrate the expansion of our digital services and Jess’ promotion to Digital Marketing Manager, we’ve compiled a list of our top digital marketing tips to help increase website traffic and make the most out of your budget.
- Trial social media advertising – we’ve said this one plenty of times before, and for good reason. Social media algorithms are making it increasingly important to mix paid advertising with organic posts. Facebook offers a variety of targeting options making it great for both B2B and B2C campaigns, while Linkedin offers valuable targeting options for industry specific campaigns.
- Run an SEO test on your website. Many people think having a new website once every so often will be enough, but ensuring your website ranks well is an ongoing process. On page and off page SEO both have important parts to play, meaning if you want to cover all bases you’d be well advised to check your website, but crucially not forget about external factors too.
- Google Analytics is your friend. Not only will looking at the right reports tell you how your website has performed, it can also help to guide you if you’re at a loss as to how to make improvements. Checking search queries is a useful way to get keyword inspiration and find out where you rank for specific terms.
- Track your campaigns. There’s no doubt that Facebook and Google AdWords offer a wealth of inbuilt insights in to campaign performance, but it’s always useful to track campaigns using Google Analytics too so you can delve further in to what actions users take once they reach your website, and easily compare information.
- Prepare for GDPR now to save time and hassle later. It might seem daunting, but it doesn’t have to be. The bottom line is that you want to ensure that every person you contact or hold data about is happy for you to have their details. Essentially, this is just good business practice, but it comes in to effect with digital marketing in a number of ways. If you send out e-shots to contacts, you’ll want to make sure they’ve opted in.
- Get filming. Video is big business when it comes to online marketing, and has been for some time now. Chances are, you’ll regularly see smartphone videos of animals or funny clips going viral on social media, and this is proof that video doesn’t have to be expensive or time consuming. Instead of creating a video to share anywhere you can, think about where it will appear and tailor the content to the channel to make the most out of your efforts.
- Monitor your campaigns. Sometimes an advert you think will perform really well will be outperformed by another creative, so it’s always worth checking your analytics and insights and tweaking campaigns along the way. There’s no harm in trialling things to find out which mediums work for your business.
- Finally, as with any marketing practice, keep the end user / customer at the heart of what you do. It’s easy to get caught up in optimising copy for SEO and making sure you’ve inserted keywords (all important of course!) but the number one rule for content and SEO best practice is to put your user at the centre of it. Search engines want people to use them and as such they want to be helpful to users, so the more helpful you can be, the more you’ll reap the rewards!