PRG’s branding and rebranding service
Your brand forms the solid foundation upon which you build all of your marketing, with more than 40 years’ experience in marketing we understand just how vital your branding is to your success. But firstly, we should perhaps discuss, what is a brand?
A brand is so much more than a logo, it is the meeting place between you, your business and the entire world around you. It regulates what you say, how you say it, and how it all looks. Branding discussions can be thought-provoking, we will work with you to uncover your motivations, why you started your business, discuss your competitors, your strengths, weaknesses, opportunities and threats and your ideal customer. Expect us to ask you questions, but do not feel like you must have all the answers at the start. Finding the answers together is a large part of the branding process.
By understanding your goals and aspirations, as well as what success will look like, we can build you firm brand foundations – meaning that you’ll start (or restart) your journey with a clear long-term vision. We consider every aspect of the brand, from the visuals to the message and tone of voice, both online and offline, creating a brand that represents your company in the right way.
For established companies, rebranding offers the chance to create a new look and feel to ensure the brand remains relevant in an ever-changing business environment. Rebranding may involve updating a logo, slogan, visual identity, tone of voice, values or name to reflect the current target audience, or to build a new brand identity in the minds of leads, customers, competitors, and/or partners.
There are two types of rebranding, the first being proactive rebranding. This occurs when a company recognises that there is an opportunity to grow, innovate, appeal to a new market segment or to reconnect with a current segment. Then there is reactive rebranding, which most often occurs in the event of mergers or acquisitions, when an existing brand may need to be changed or discontinued.