Sector
Challenge
Our clients make telling contributions to their industries, from exceptional products to innovative practices. As their marketing and communications agency, we proudly represent them and want to shout about how exceptional they are.
An effective way to do this is through industry awards.
National industry awards are a great way to gain recognition and credibility for your products and services. Judged by an independent panel of experts, winning one of these awards can add significant kudos to your business, boost your reputation, achieve greater awareness of your capabilities, and put you at the front of your customers’ minds when searching for solutions to their problems.
But winning national awards don’t just happen by chance. It takes a carefully researched and well-crafted entry to ensure your product or service stands out.
Solution
This year, our clients across the building services industries trusted us to craft award entries highlighting their achievements, innovations, and contributions to their sectors.
We have written entries that highlight products of the year, report on outstanding projects, demonstrate environmental excellence, and shine a light on some of the industry champions who work tirelessly to help others. Some of the award competitions include ACR News, H&V News Building Better Healthcare, Energy Saving Awards, Fire & Security Matters, and National Apprenticeship Awards to name just a few.
For each entry, we analysed the criteria and began to conduct in-depth research to firmly grasp the intricacies of each project or product, drawing out the entry’s unique value.
Leveraging our skilled team of writers, experienced in the building services industries, we wrote compelling entries that aligned with the criteria set by each award category.
Attention to detail is key here. Carefully aligning achievements with the specific judging criteria and presenting data and accomplishments in a way that engages and resonates with judges will have the most impact.
Result
It has been a successful year of awards for our clients. Dozens of the award entries we submitted across the various competitions were shortlisted as finalists.
Several of those entries achieved special recognition or were highly commended by the judges.
…And there were three stand-out submissions that took home the winner’s trophy.
As well as recognition on the stage, the exposure from entering and winning the awards has presented many other opportunities, such as exploring new partnerships, sales leads, and more PR opportunities, such as in-depth editorial articles. We also have the opportunity to say ‘award-winning’ in all our communication going forward.
