New e-commerce website for specialist manufacturer of cable management solutions
Marshall-Tufflex, the market leader in the manufacture and supply of cable management systems in PVC-U, steel, aluminium and GRP, invited PRG Marketing Communications to pitch for the redevelopment of the Marshall-Tufflex website.
The existing website provided product information to electrical wholesalers, contractors and specifiers and positioned the business as the market leading cable management manufacturer in the UK. For the new website, the client was looking for a catalogue-based e-commerce site that would meet the following objectives:
- Increase traffic to the site
- Increase downloads
- Increase enquiries
- Increase data capture for our newsletter (MailChimp)
- Reduce bounce rate
- Improve the customer journey, and
- Improve effectiveness of SEO techniques.
PRG had previously worked with Marshall-Tufflex’s sister company, Bendex, to produce the company’s website back in 2019, and then subsequently we worked with Marshall-Tufflex to develop the Recycled PVC Calculator. This new website project, however, was to be our most challenging yet for Marshall-Tufflex due to the complex functionality.
Through a series of consultancy workshops, PRG worked with Marshall-Tufflex to create the overall site structure and work through the best user experience. Using Marshall-Tufflex’s knowledge of their clients and our expertise, we were able to create the best possible structure and this helped with the overall design process.
PRG used WordPress to create the underlying Content Management System. This was further extended to include functionality for both the Sales Rep and Stockist search facility which integrates with the Google Map APi to allow postcode look up.
The default text editor was removed and a full suite of layouts created, allowing the client to easily add a vast array of page layouts without the need to know any code. The layouts comprised multiple options each to help ensure they could achieve whatever page layout they needed.
The recycled PVC calculator was also merged into the new site to create a one-stop-shop for all product information.
Leveraging the product management from the complimentary WooCommerce, PRG created a fully searchable version of their catalogue, introducing additional filters to show which products are compatible within the range. We set up all website forms to integrate with Mailchimp to help the client gather useful data for marketing purposes.
The website designed and built by PRG’s developers takes advantage of the extensive product filtering afforded when using the combination of WordPress and WooCommerce. The end result is a user friendly site which is easy to navigate and – most importantly – allows the client to fulfil their end goal of having a catalogue-based e-commerce website which is in line with their brand ethos.
Commenting on the project Katie Rogers, Marketing Executive at Marshall Tufflex said: “PRG have been incredibly helpful in creating a fresh, streamlined and user-friendly website. Developer Ian was always on hand to answer any questions and offer advice, helping create new functions for the site to make essential information easy to access for customers. Ian has been so swift in making necessary amends throughout the project, flexible to our needs and doing everything possible to execute the website we had envisaged. We are really pleased with the final result, thank you so much PRG.”