Property PR coverage worth £36,000 generates brand awareness for property guardian provider
Brief: When DEX Property Management wanted to increase brand awareness and position the company’s Managing Director as a spokesperson for the property industry they contacted PRG’s PR experts. With the property industry never far from the news of late, PRG’s team were to move swiftly to identify opportunities to gain exposure. This included full length opinion features and providing expert comment for upcoming magazine and online features. PRG was to position DEX and its founder as pioneers of the property industry who move swiftly to secure empty properties and provide an affordable housing solution.
Solution: Thanks to years of expertise in marketing for the property industry, PRG was able to build a list of media outlets targeting property owners, local authorities and landlords. PRG’s PR experts then set about selling in relevant, timely content ideas to the outlets. The articles published were to be bylined by the company’s Managing Director.
Thanks to our connections with the trade press, we were able to sell in features promoting the benefits of using property guardians versus traditional building security. In addition to this, the company’s Managing Director was able to offer a face to the brand and introduce his experience of property guardianship to a highly targeted audience.
Results: The editorials written reached key property owners and decision makers in the relevant sectors. PRG was able to gain valuable, meaningful coverage, driving traffic to the DEX website and putting property guardianship at the forefront of readers’ minds. Titles PRG gained coverage in included Care Home Environment, Tomorrow’s FM, Education Design & Build and Health Estate Journal. The total estimated PR value of the coverage was over £36,000.The client was able to build on their reputation as leaders in their field and introduce the concept of property guardianship to the wider community.