We’re delighted to welcome Alex Pontet to our growing PR team! Alex brings a wealth of experience in marketing and communications, with eight years under his belt. His dynamic background includes stints as a marketing account manager at a respected agency and an in-house marketing manager and copywriter for a global medical brand. This varied experience means Alex is adept at understanding clients’ objectives and applying the power of strategic communication to achieve them. Alex’s passion for impactful storytelling and proven content creation skills make him a valuable asset. He brings a track record of developing compelling content strategies that deliver tangible results.
“I’m thrilled to be joining PRG and eager to delve deeper into the world of public relations with PRG’s stellar clients!” says Alex. “I’ve appreciated the art of storytelling and the impact of well-crafted PR campaigns for a long time. The moment it ‘clicked’ for me was when I first saw that hilarious Dollar Shave Club video where the founder delivers a self-aware monologue about the high price of razors. That was about 12 years ago, and it showed me the true power of viral PR.”
He continues, “They were a small company then, but they knew their audience, embraced edgy humour and low-budget aesthetics, and took the risk. And it paid off with a $1 billion acquisition by Unilever just a few years later. That has to make smaller businesses excited at the potential. That’s why I’m here. This position allows me to help showcase how smart, strategic PR can work magic whether you have a big or small budget. It just takes creativity, authenticity, market awareness and a willingness to roll the dice!”
Simon Groves, our Managing Director, shares this enthusiasm: “Alex is a fantastic addition to PRG as we continue to grow. His diverse background and top-notch copywriting skills will enhance our ability to deliver outstanding client results. We’re confident Alex will be a major force in driving success for the agency and our wonderful clients.”
Discover the power of an impactful PR campaign to bolster your brand reputation and drive quality leads – get in touch today!
