PRG has recently won the contract to manage PR and marketing activity for Hire Intelligence’s Australia and New Zealand outlets.
Hire Intelligence offers a growing range of leading test and measurement technology available to hire, from the latest multimeters and oscilloscope signal analysers, to probes and moisture meters. PRG will be helping to promote and raise awareness of the company’s Test and Measurement equipment hire facility in Australia and New Zealand. Key messages will be communicated to target audiences through a combination of marketing channels including social media, blogs, e-newsletters, Technology PR and PPC marketing.
Hire Intelligence has been a client of PRG’s since December 2011 after we were chosen to carry out technology social media for its London outlet. Throughout the six-month social media campaign PRG setup and managed a Facebook page for Hire Intelligence and carried out a competition. Before the competition began, Hire Intelligence’s Facebook page had just 17 likes but due to the competition going viral, in just one day they received more than 4,000 likes.
As part of the technology PR and marketing contract for Hire Intelligence Australia and New Zealand, PRG will be building relations with relevant technology trade media and writing a combination of technical PR articles and technology blogs to capture the attention of customers both in print and online.