Newspapers across the country have widely reported Which? magazine’s finding that solar panel firms are using “dodgy sales tactics” which threaten to undermine public confidence in the Feed-in-Tariff.
On top of this bad publicity, an increasing number of homeowners are telling their neighbours, and anyone else who will listen, they’re disappointed by the performance of their solar panels. Many of these people have been mis-sold panels for roofs facing in the wrong direction or part-covered by shade, and some are experiencing problems arising from faulty installations. If the solar industry is not careful, it will quickly acquire the bad name which once blighted double-glazing firms.
To win-over a public increasingly wary of sharp sales practices and shoddy workmanship, it’s crucial that solar businesses selling to consumers are reassuring, credible and truthful in their marketing. Solar firms need to answer all the awkward questions before they get asked – and clearly, not in suspiciously small print.
PRG’s team can help you communicate with target audiences honestly and persuasively, so that you overcome possible barriers to sales by immediately building trust.