Challenge
PRG Marketing Communications was contacted by Maison Flair as the aspirational brand needed to develop a logo and visual identity prior to building its website and launching its business online.
Maison Flair aspires to be a high-end brand, bringing contemporary style to UK homes and gardens. Service and reputation form the backbone of Maison Flair’s ethos and the logo and brand colours needed to inspire trust and confidence.
Solution
PRG held a brainstorming meeting with the Maison Flair team to achieve a better understanding of the company’s competitors, as well as its strengths, weaknesses and future aspirations.
PRG produced a rebranding document, proposing a selection of potential logos, brand colours and straplines. The chosen logo was influenced by high-end clothing and fashion brands, utilising stylish, elegant fonts to visualise the brand name, giving it a simple yet instantly recognisable appearance. The colour schemes shown were carefully chosen to reflect the luxury and ambition of the brand.
Result
The finalised logo and branding is a confident, ambitious and luxurious visual representation which exemplifies the quality and unique style of client Maison Flair.
PRG compiled a thorough set of brand guidelines with guidance on logo size, usage, tone of voice and choice of imagery.
If you need help developing your brand’s visual identity, get in touch with us today and find out how we can help.
