PRG’s team of website designers and website developers have launched a new website for AP Racing, the UK’s leading manufacturer of high performance brakes, clutches and other equipment for motorsports. The combination of graphic design, web design and build has created a website to compliment the company’s winning history.
For over 50 years, AP Racing has had one aim – to create winners on the racetrack and since 1967 they have amassed an incredible 686 wins for cars using its brakes and/or clutches. Their core product range includes clutches, callipers, discs, pads, master cylinders, pedal boxes and air jacks, as well as road and competition brake systems for motorcycles.
When they outgrew their old website they asked PRG to create a website that demonstrated the company’s product quality and knowledge of the motorsports industry. PRG also wanted the website to reflect their winning attitude and success.
The new AP Racing website has been designed using the most up-to-date technology combined with the experience and knowledge of PRG’s in-house web experts. It incorporates everything: a full search facility including PDFs and product filter to compliment their extensive product catalogue; blogs that have already increased their social media presence and a full content management system; file transfer protocol (FTP) and FTP reports; and online ordering enhanced by customer service.
The result is a massive, complex website with logical navigation and follow through, incorporating a mass of information in clean and concise webpages.
The website design also incorporates the scope to add future developments as the company evolves.
