PRG once again collaborated with the Let’s Do Business Group to bring the popular B2B exhibition back to Brighton. This year’s exhibition featured an innovation zone bringing cutting edge technology and exciting launches to the Amex Stadium.
New technologies
On display for visitors were a number of exciting new technologies including the computer that could change our lives, an interactive discount rickshaw and a unique ASI (all senses immersion) system. Thanks to the addition of the innovation zone and interactive panel discussions, this year’s expo was sold out weeks before the event and boasted high visitor numbers. Visitor pre registrations were up from 2018’s show, plus the 2019 event saw 25% more exhibitors.
Speakers
Speakers at this year’s event included experts in the prevention of climate change as well as funding specialists who were on hand to showcase the variety of financial and mentoring support still available to UK businesses in the region.
Despite a tricky economic climate for many UK businesses thanks to uncertainty around Brexit, the Brighton exhibition showed business in Sussex and Gatwick is thriving. The event was supported by Brighton and Hove Chamber of Commerce and Gatwick Diamond business. The theme of innovation ran throughout the day as it was acknowledged to be the key to business futureproofing.
User experience
In addition to creating a full exhibition marketing strategy including social media plan, email marketing campaigns and offline promotion, PRG’s team of events experts helped to collate previous exhibition feedback. This was utilised to offer an enhanced user experience for 2019 including better transport links, a more diverse offering and exclusive launches. The show’s headline sponsors were leading business advisory firm Quantuma and Clean Growth UK (CGUK) who launched their initiative in the South East at the expo.
PRG’s Managing Director Simon Groves said “As soon as planning started for this year’s event, the expo team were in agreement that innovation would be the theme. We’ve seen so many exciting developments within augmented and virtual reality over the last year.
We really wanted to give businesses from Sussex and Gatwick the chance to try these out in person and learn about their potential positive impact on the future of business in the region. Feedback from the event was fantastic – both exhibitors and visitors agreed that the zone offered an enhanced practical experience for guests as well as the opportunity to learn how to encourage innovation both in the workplace and in education.”
