Explore our latest thinking and project work in East Sussex. From expert insights to real-world results, this collection brings together articles and case studies that reflect our experience, ideas and impact.
The ‘New Year’ is the ideal time for a fresh start. It’s an opportunity to give up bad habits and bury those jobs that didn’t quite go as planned. And, it’s a time to set some solid goals and resolutions for 2020. But what does a ‘marketing’ New Year’s resolution look...
The professional networking site may not be as familiar to you as Facebook, but it has in fact been around for longer. If you are looking to promote your product or service to business professionals, then read on to discover how you can leverage the power of LinkedIn....
Starting out with LinkedIn advertising can seem daunting, but the medium can prove extremely effective. Here, our digital marketing experts share their tips for creating results driven LinkedIn campaigns. LinkedIn advertising campaigns As with any marketing campaign,...
We’ve watched with interest as the latest technologies filter down through the industry helping to streamline processes, with one of the most interesting being the current demand for robotics and automation. Last month saw the Robotics & Automation exhibition...
Importantly, since Halloween is almost upon us, we ask in true murder mystery style ‘who dunnit?’ Was it Facebook advertising in the car showroom or perhaps it was email marketing in the tennis suite? Deciding on the right channels for your marketing starts with...
Whether it’s creating pantomime artwork evoking the fun of the festive season or mastering chilling designs for famous plays, PRG has a wealth of experience in the sector. To celebrate 13 years working for entertainment clients we take a look back at some of our most...
Clothing companies, sporting and lifestyle brands it seems have no end of options to keep visitors sharing, talking and most importantly, buying. But what if your brand offers a service or a universally perceived (but necessary nonetheless) dull product? The...
YouTube, Facebook and now Instagram’s latest video venture IGTV are all platforms that can be utilised for video marketing on a budget. Gone are the days when videos were expected to be super high quality; think about the videos that often go viral in your Facebook...
For the uninitiated, the hit ITV2 show sees singletons head to sunny Majorca in the hope of finding love. Whether you love it or can leave it, there’s no denying that the last few years have seen brand Love Island go from strength to strength thanks to an abundance of...
This year PRG sent Sales Executive Yasmin - who regularly assists Digital Marketing Manager Jess - off on her first experience of the much loved conference, she was not disappointed! The keywords that jumped out across all conferences for Yasmin were ‘creativity’ and...
As long standing supporters of the much loved business-to-business exhibitions run across Sussex by our client the Let’s Do Business Group, we are delighted to announce this year’s Brighton exhibition will be bigger and better than ever, with a PRG and Let’s Do...
The department store giant might have only started its festive advertising campaign back in 2007 – but it has now become as integral to the festive season as the Queen’s speech and Secret Santa. But what makes a good festive advert – and how can smaller businesses...
The SDW100 race travels along the chalk ridgeway, starting just outside of Winchester and heading due east until the trail ends in Eastbourne. Ian has always been a keen runner, previously competing in many ultra-marathons, marathons and halves, but his SDW100...
That’s what PRG’s own Account Manager Martyn Leek will convey at the up-coming Let’s Do Business Expo in Eastbourne. For some, 2017 has been the year of the PR disaster: with massive brands like United Airlines and Pepsi suffering a consumer backlash thanks to poor...
At PRG, we believe B2B exhibitions are a great way to network and showcase what your business has to offer. We’re regulars at business exhibitions in the South East and were crowned winners of the best stand design by none other than Dragon’s Den entrepreneur Levi...
Tony Blair was voted in as Prime Minister the day I started at my first newspaper in journalism and earlier this year I celebrated 19 years in the honourable profession. I'm lucky enough to have worked on some great titles and with some great journalists. I also have...
We have undertaken various marketing campaigns and created multiple websites for the non-profit Sussex based company dedicated to helping local businesses grow and prosper, so we’re happy to announce we’ve collaborated with Let’s Do Business again. We’re managing the...
No longer is the social networking platform considered the reserve of B2C communications. Facebook can also be a useful B2B marketing tool when used correctly. It’s true that Facebook requires the investment of time – in order to get the most from your page,...
While PRG has always been proud to cater for a number of clients, in both the B2B and B2C sectors operating within a variety of different industries, our talented team have become specialists over the years in a number of key areas. One such area which the skilled PRG...
Friday 2 September 2016 saw the return of Brighton’s infamous marketing conference BrightonSEO. Marketers, social media experts and SEO lovers from around the globe joined forces for a day of talks, networking and freebies. As well as its much larger new venue The...