Explore our latest thinking and project work in digital marketing. From expert insights to real-world results, this collection brings together articles and case studies that reflect our experience, ideas and impact.
The ‘New Year’ is the ideal time for a fresh start. It’s an opportunity to give up bad habits and bury those jobs that didn’t quite go as planned. And, it’s a time to set some solid goals and resolutions for 2020. But what does a ‘marketing’ New Year’s resolution look...
The professional networking site may not be as familiar to you as Facebook, but it has in fact been around for longer. If you are looking to promote your product or service to business professionals, then read on to discover how you can leverage the power of LinkedIn....
Starting out with LinkedIn advertising can seem daunting, but the medium can prove extremely effective. Here, our digital marketing experts share their tips for creating results driven LinkedIn campaigns. LinkedIn advertising campaigns As with any marketing campaign,...
A marketing strategy needn’t take weeks though; if you’re time poor a simple assessment of your business and targets can prove invaluable. Here are our marketing experts’ tips on what to consider: Current performance Assess current marketing performance, but also...
Importantly, since Halloween is almost upon us, we ask in true murder mystery style ‘who dunnit?’ Was it Facebook advertising in the car showroom or perhaps it was email marketing in the tennis suite? Deciding on the right channels for your marketing starts with...
Customise your content One of the most obvious ways to create personalised marketing is to address your customer by name. It isn’t just names you can use to make customers feel special – birthdays are also individual to the person. Blanket email marketing that looks...
When thinking about SEO for your business, it’s important to consider a number of factors including who your searchers are and how they search for information. For example, while many people still type queries in to search engines such as Google and Bing, the rise of...
For the uninitiated, the hit ITV2 show sees singletons head to sunny Majorca in the hope of finding love. Whether you love it or can leave it, there’s no denying that the last few years have seen brand Love Island go from strength to strength thanks to an abundance of...
For the uninitiated, Google AdWords and pay per click campaigns offer advertisers the opportunity to appear as a sponsored result when a user types in a specific search term, keyword or phrase. Looking at Google adwords and setting up pay per click campaigns can seem...
For me, it was my first time at the events’ new huge venue and oh my goodness was it packed, I’d never seen so many SEO lovers in one place before! After having a quick look around the exhibitors varied and rather interactive offerings, I managed to bag myself a seat...
Prior to the exhibition Before the big day of your B2B exhibition rolls around, it goes without saying ensuring you have an engaging and on-brand stand design is important. Things to consider include the positioning of your stand, thinking about what design features...
The most basic way of identifying what’s getting your target markets talking is checking mentions and notifications, but if you stick to only seeing what people are engaging with your brand about, you’re missing potential opportunities to target new customers. What...
Except, it really wasn't and email is, in fact, prospering – especially when it comes to being used for marketing. As 2017 gets into full swing there are signs that as a tool for communicating, particularly when it comes to commercial transactions the humble old email...
Friday 2 September 2016 saw the return of Brighton’s infamous marketing conference BrightonSEO. Marketers, social media experts and SEO lovers from around the globe joined forces for a day of talks, networking and freebies. As well as its much larger new venue The...
As of 21 April 2015 your website will rank lower in Google search results if it is not optimised to be mobile-friendly, the Internet giant has announced. Google's mobile ranking factors will now not only label your website as mobile-friendly on its search engine...