Explore our latest thinking and project work in Social Media. From expert insights to real-world results, this collection brings together articles and case studies that reflect our experience, ideas and impact.
The most basic way of identifying what’s getting your target markets talking is checking mentions and notifications, but if you stick to only seeing what people are engaging with your brand about, you’re missing potential opportunities to target new customers. What...
Despite the reality of a hung parliament, there is one clear winner in this election: social media. Whatever your political persuasion in the snap election of 2017, it’s clear to see there has been a definite ramping up of social media campaigns. Labour has heavily...
No longer is the social networking platform considered the reserve of B2C communications. Facebook can also be a useful B2B marketing tool when used correctly. It’s true that Facebook requires the investment of time – in order to get the most from your page,...
The New Year is the perfect time to take a look at your business goals, it’s essential that your marketing plan is filled with fresh and engaging ideas to attract and engage your target audience. We’ve compiled a B2C and B2B calendar infographic, designed to help you...
Arguably one of the most powerful and influential social media channels, Facebook will undoubtedly continue to play a huge role for brands wanting to target a specific sector, partly due to the wealth of insights available, and also due to the highly targeted...
Have you noticed a massive decrease in your business Facebook posts organic reach over the last couple of years? The chances of your Facebook post reaching your audience naturally are slim nowadays, so there's only one way to bring back the wide reach those organic...
PRG is proud to have been approached by MOBA, a manufacturer of contemporary moses baskets, to help them promote their stylish, safe and highly contemporary alternative to traditional moses baskets. Founded in 2012, MOBA moses baskets made from TPE plastic are proven...
PRG has been chosen to help Let's Do Business Group deliver access to funding to budding entrepreneurs via the Start Up Loans scheme, with a digital marketing campaign built around a fully optimised website and social media advertising. The work comes off the back of...
As of 21 April 2015 your website will rank lower in Google search results if it is not optimised to be mobile-friendly, the Internet giant has announced. Google's mobile ranking factors will now not only label your website as mobile-friendly on its search engine...
You may already know these stats, but they are impressive nonetheless' LinkedIn is a free B2B social media network with over 347 million members from over 32 countries (source) who share industry insights, company news, publish blogs and utilise LinkedIn to develop...
If you own a business page on Facebook, we've got some news for you. Your page Likes are about to drop! On 12th March, Facebook changed the way page Likes are counted. Any accounts that aren't used anymore or that are duplicates will be removed. This is to give page...
Every advertising company will firmly agree that the internet has revolutionised and globalised the consumer market; with the internet transcending barriers of time and space, a consumer can purchase a desired product anywhere in the world at any time, no longer...
LinkedIn may not be as attractive as its counterparts Facebook and YouTube (matter of opinion), but its success is proof that the professional community wanted something a little more grown up. Grown up it is. LinkedIn has done what no other social media platform has...
Social media is all the rage at the moment (and unlikely to abate). In line with this, in our world of pr and marketing, social media marketing is quickly becoming a basic essential in any good marketing plan. All this talk of social media and social networking means...
Sussex based public relations As businesses introduced websites and e-commerce, it didn't matter where a business was based - East or West Sussex, Eastbourne, Brighton, London - PR became a global game. However, a sense of the personal touch was lost, alienating those...
We all knew it would happen after Facebook announced the new timeline for personal profiles last year and as of March 30th we will see Facebook company pages migrate over to timeline, assuming they don't upgrade their business page beforehand. Facebook is giving...
We all know how much Facebook is used, but have you ever wondered how popular it is in your town? Interestingly, Get Me In Google gathered information to create a Facebook Map of East Sussex, which revealed some very interesting statistics. The map shows the...
Admit it. You've Googled your own company. Or yourself. Or both. While you might be ranked at number one on Google, your company is nowhere to be seen. In fact, it's buried in the depths of page 35. Most people don't look beyond the first page of Google, so how do you...